FEAR OF UNKOWN

 I was at a mechanic workshop to pay a visit to one of my brothers early this year,

He was having a conversation with a young #lady when I walk in, although at first, I didn't pay attention to their discussion, my attention was drawn when I overheard her contemplating whether to start up a #smallbusiness(Food selling).
She was full of passion, but there is the #fear of the #unknown, whether people will patronize her or not, and considering this reality, there are few people who sell Food in the vicinity.

I had a smile on my face 😊 and #highlighted the following factor for her consideration;

1. If she has the relevant Skills (technical know-how) to carry out the business.
2. If there is capital to startup the business or there is a source of finance.
3. She has to consider the customer needs - it's obvious how essential food is to the survival of mankind, this indicates there is a customer need to provide for.
4. If there is market population_ being the biggest #Mechanic workshop she can definitely have her share of the market and considering the fact that there are few sellers in the workshops.
5. She has to make her food unique, close to the market, and attractive. Moreover,

her potential customers are those who work there and those who patronize the Mechanics. 6 she has to be consistent, the energy put in at the start, more of it is required to keep the business striving. 7 Helping Hand will be needed also- she can't do the work all by herself(teamwork) 8. She has to be honest, fair, and trustworthy towards her clients. 9. And she should get her shop in a marketable spot(Location).

by: SOWANDE SAMSON OYEDELE

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